Is fresh really best?

Frozen vegetables are cheap? Frozen food is poor quality? Fresh is best? All gross misconceptions about the counterparts of fresh produce. For those of you who frequent the local supermarkets for your weekly fruit and vegetable produce, then it’s most likely you’ll automatically opt for the fresh varieties. But as you neglect the frozen food aisles you’re at risk of short changing your nutrition. Mildura-based nutritionist Danielle Wilcock, delves into the fresh vs frozen debate.

FROZEN produce can be equal, or of superior value when it comes to nutritional status, quality, shelf-life and especially cost. 

Vegetables and fruits that are freshly picked, or ‘snap’ picked as it’s sometimes referred, from the farm or indeed your own garden/allotment are undoubtedly of the highest quality and therefore of superior nutritional value. 

But when it comes to fresh supermarket produce this is almost always not the case. 

Unless produce is sourced from local growers and farmers, then supplied to your local supermarket, the foods that are marketed and advertised as ‘fresh’ are arguably nowhere near that. 

The food miles that ‘fresh’ produce travels is astounding in some cases, and it’s because of this that the nutritional value and quality are undeniably affected. 

Frozen produce on the other hand is almost always picked at peak ripeness.

Therefore the nutrient as a whole is not impacted negatively by storage, heat exposure and food mileage.

The nutrients within are preserved far more efficiently and effectively than their fresh counterparts, making them far better for you nutritionally.

So what does this mean? 

Well nutritionally speaking, it would be advised to choose a mix of the both fresh and frozen fruits and vegetables, opting for locally sourced fresh produce where possible. 

Below is a recap of why a mixture of both fresh and frozen produce would be advisable. 

Some pros and cons are quickly summarised, hopefully helping those who shy away from frozen, not to in the future. 

Fresh 

First of all let’s talk texture. There is nothing quite as good as biting into an apple that’s crunchy or a ripe and juicy cherry tomato. 

Fresh produce will unfortunately always have this over frozen.

There is also a greater variety of fresh fruits and vegetables available in supermarkets and local stores compared to their frozen counterparts. 

Additionally, choosing fresh allows for seasonal eating, which not only enhances the eating experience, texture and crispness is far better, but this also promotes variety over the year, which in turn enhances consumption of a wide range of vitamins and minerals. 

Frozen 

Frozen produce has many benefits nutritionally and financially while also providing convenience. 

Frozen vegetables are ‘snap’ frozen.

This means that they are frozen soon after being picked. 

This therefore means that the nutrient density is often significantly higher than the fresh produce that has been sitting in the fridge for the past week or so. 

Frozen vegetables are also economically more viable for most, especially those leading busy lives and large families with many mouths to feed and who need to get the most out of their weekly shop. 

Frozen foods can be stored effectively in the freezer and won’t spoil, making them accessible for future use, whenever required. 

The ease of storage also enables for food to be used as and when required, thus reducing food waste. 

Another thing to consider when it comes to fresh fruits in particular is the oxidation process that occurs when it is stored improperly, or alternatively, when it is been processed.

The fruit can lose much of its nutritional value. 

The oxidation process is a natural chemical process that is harmful to many nutrients and it’s this process that turns an apple brown when bruised or exposed to air.

When fruit is frozen, this oxidation process is slowed and therefore the fruit retains much, if not all, of its nutritional value when consumed.
 

Digital Editions


  • Mildura masterclass mauls Bulldogs

    Mildura masterclass mauls Bulldogs

    IT was hard to work out after Saturday’s massacre at the Mildura Sporting Precinct if the victors had played so well or the vanquished simply…

More News

  • Canadian couple finds their place in Mildura

    Canadian couple finds their place in Mildura

    CANADA and Australia may sit on opposite sides of the world, but for Colin MacEachern, the similarities between the two countries made settling in Mildura feel surprisingly natural. “Many people…

  • Service provider recruiting feedback

    Service provider recruiting feedback

    SERVICE provider Intereach has called out for applications to its Consumer Advisory Body to help shape the region’s aged care services. The Aged Care Consumer Advisory Body is a voluntary…

  • Sunraysia roots shape Tiah’s international ambitions

    Sunraysia roots shape Tiah’s international ambitions

    TIAH Barone says growing up in Sunraysia gave her an early understanding of inequality, resilience and community. “Mildura is a very close-knit town,” she said. “When you grow up in…

  • Help local rescues find forever homes

    Help local rescues find forever homes

    THIS year’s Petstock Foundation-led Pet Adoption Month is more timely than ever as recent research by the organisation indicates one in six pet owners have considered rehoming their pet due…

  • Current affairs in print

    Current affairs in print

    IF you are writing a book that looks at the impact of the Murray-Darling Basin Plan on agriculture and rural communities, the best place to hold the launch is at…

  • Bruce’s special connection

    Bruce’s special connection

    ACCLAIMED sporting commentator Bruce McAvaney always knew he had a vague family link to the Sunraysia. He didn’t realise how strong that connection was to a remarkably strong line of…

  • Good library reads

    Good library reads

    How We Relate: A psychologist’s guide to building and maintaining good relationships by Dr Ahona Guha (Scribe, 2026) Understanding relationships isn’t just about other people—it starts with understanding yourself and…

  • Salvos need help to help

    Salvos need help to help

    ALMOST nine in 10 parents going without food so kids can eat and more than one third can’t afford doctors for kids and a shocking one in five say their…

  • Clothing donation drive call out

    Clothing donation drive call out

    THRIFT project In Rotation has put out a call for clothing donations ready for a second life. The donation drive will fill bags to send to remote op shops across…

  • National viticulture seminar returns

    National viticulture seminar returns

    MILDURA will next week welcome the return of a highly requested grape growers seminar aimed at strengthening growers’ long-term performance. The National Viticulture Seminar is organised by the Australian Society…