THOSE experiencing loneliness and isolation over the Christmas period are being encouraged to call or text Lifeline Loddon Valley.

Loddon Mallee is one of 43 centres nationwide, with the service responding to an expected 1.4 million calls this year.

December is an higher than average month month for the service -- 150,000 calls last year -- and Lifeline Loddon Mallee executive officer Lisa Renat...