MURRAY River Organics (MRG) will launch five new products across 600 Woolworths stores in the next two months.
The company, which operates 11 properties and more than 9000 acres across Sunraysia for production of dried vine, wine grapes, table grapes and citrus fruits, will add a further four new seasonal products in the lead-up to Christmas.
The move follows MRG’s launch of a range of Murray River Organics muesli last month.
MRG chief executive Valentina Tripp said the launch of the company’s MRO-branded mueslis in Coles had been successful, taking the top spot among 26 newly launched products in the category that week.
“As part of our refreshed retail strategy, we are now delighted to partner with Woolworths for this new product launch scheduled for September,” she said.
“Our partnerships with Coles and Woolworths follow significant investments over the past 12 months to develop the Murray River Organics brand proposition aligned to our strategy and purpose.
“We are building a brand which is authentic, has integrity and delivers accessibly priced organic products to Australian consumers.
“We hope, with consumer support, we will also encourage more local investment into organic agriculture and regenerative farming systems.
“The demand for clean, sustainable, healthy organics products is on the rise with the global pandemic further accelerating this growth.
“Consumers are more aware of the provenance of their purchases and demanding that our food system is transparent, sustainable, and ethical.”
Ms Tripp said the company was now working on the next stage of Project Magnum — the development of its property in Nangiloc with a new pilot in development to grow organic oats.
She said the company expected to sow its first crop from the planned 30-hectare planting under centre pivot irrigation for the company’s range of muesli in 2021.
