MILDURA’S tourism businesses will have access to a free service to increase their exposure and promote to holidaymakers across Australia.
For 12 months, businesses can use the Australian Tourism Data Warehouse (ATDW) site to advertise free, saving $295.
ATDW listings showcase regions’ accommodation, tours, attractions and dining experiences on various tourism sites including Visit Victoria, Visit the Murray and Tourism Australia.
The content is also electronically accessible to tourism wholesalers, retailers and distributors to use on their websites and booking systems.
Councillor for economic development and tourism Mark Eckel encouraged local tourism businesses to take advantage of the unique opportunity.
“This is an amazing opportunity to significantly increase your business’s reach regionally and nationally to potentially thousands of new visitors — and there’s no cost,” Cr Eckel said.
“By including your listing with the ATDW, you’ll not only help your own business, but increase our region’s tourism presence.”
Mildura Regional Development chief executive Brett Millington said now was the ideal time to sign up.
“When people are considering holidays, their research will typically involve online searches and this is a great way to get your business front and centre of potential tourists,” Mr Millington said.
“Exposure on these sites also provides a unique entry to be considered as part of state and national tourism marketing campaigns.”
The listing opportunity was negotiated by the Murray Regional Tourism Board and is available until August 31 as part of a statewide initiative.
For more information, call Mildura Visitor Information and Booking Centre on 5018 8380 or Mildura Regional Development on 5021 0599.
