MURRAY River Organics has entered the breakfast cereal market, introducing a range of organic mueslis that hit the shelves at Coles supermarkets last week.

The company said the eight new products, to be made available in 800 Coles stores, were expected to bring in an estimated $5 million to $6 million per year.

Murray River Organics, which trades on the sharemarket under the letters MRG, has sev...