Locals give traders a festive lift

SUNRAYSIA shoppers have shown their support for local business by keeping customer numbers up in the absence of festive tourists.

Local businesses usually benefit from the influx of tourists visiting Mildura for summer holidays.

This year, due to recent flooding, it was reported that local tourist numbers were down, meaning the bulk of customers and diners were locals or their family members.

Mildura Regional Development chief executive officer Brett Millington said he had noticed that Feast Street had been “pretty quiet for this time of year”.

“For example, The Office (Wine Bar Mildura) opened on Tuesday but closed relatively early and people went to The Brewery because it was one of the few venues open that day,” he said.

“Within all of it, there would have been businesses who still maintained a pretty busy trade, but overall, it’s been a very different Christmas for us. But it was something we were expecting given the flooding situation.”

Mr Millington said retail had been well supported by locals and remained fairly busy.

“In the lead-up to Christmas, it was actually quite positive,” he said.

“Visiting friends and family, along with the locals are certainly forming the bulk of shoppers at the moment. We’re also continuing to attract people from surrounding areas like Broken Hill to shop here.”

Mayor Liam Wood said while tourist numbers were down it was good to see places like the Langtree Mall still busy with people.

“I think our community are great at helping each other out and looking after each other in times of need and this showed with people shopping locally and supporting local businesses, which was fantastic,” he said.

“Obviously we still need those tourists to be there as well, but the community and locals supported hospitality and retail really well over the Christmas period.”

Mr Wood said he hoped the good weather would continue to bring people out into restaurants and retail stores to continue to support them during the festive period.

“I am sure people haven’t had their biggest Christmas ever, but hopefully they have enough to make it a positive one,” he said.

Mr Wood said while he was thankful for the community that supported local businesses, he was also thankful for those that worked over the Christmas period to provide services to the area.

“A huge pat on the back to those people who worked over the Christmas period and sacrificed spending that time with loved ones it is always a hard decision to make but it is important to make it recognised as well,” he said.

“The people working late hours and over public holidays and missing Christmas Day, it is important they are acknowledged.”

Digital Editions


  • Rain reveals Mildura’s true appeal

    Rain reveals Mildura’s true appeal

    THERE’S been plenty said about the “Tropical North Victoria” tourism push, but it’s only when the rain actually falls in Mildura that you realise the…

More News

  • Grant apps now open

    Grant apps now open

    GRANTS of up to $20,000 are now available for grassroots projects aimed at supporting rural and regional communities, with applications open for the 2026 Elders Community Giving Project. Now in…

  • Aerial bait drop set for take off

    Aerial bait drop set for take off

    AERIAL dog-baiting will get underway from next week with baits being dropped near Pooncarie. Western Local Land Services is undertaking its autumn aerial baiting program with the aim of controlling…

  • Nats push to protect farmland

    Nats push to protect farmland

    THE Federal National Party has moved to block taxpayer funding for energy and mining projects on Australia’s best farming land, unveiling a new Bill they say is vital to protect…

  • Mildura Basketball Association results

    Mildura Basketball Association results

    Thursday, 12 March Under 12 Boys Division 1 Workers U12 Boys Jones Def Saints U12 Boys D2 – Hayes 72–16, Demons U12 Boys Harris Def Wildcats U12 Boys Herring 85–21,…

  • Rocky road for investment scheme

    Rocky road for investment scheme

    A MILDURA businessman is seeking to “set the record straight” after investors questioned the fate of millions of dollars provided to his property finance company, Alternative Lending Ltd. Founded about…

  • WSC backing for Desert Dash

    WSC backing for Desert Dash

    WENTWORTH Shire Council will provide sponsorship to the upcoming Pooncarie Desert Dash event following a request from Sunraysia Motor Sports Club. The event organisers initially sought $30,000 in sponsorship under…

  • Renewed bowel screening push

    Renewed bowel screening push

    FEWER than half of all eligible Mildura residents are taking up the offer of a free bowel cancer screening test. Residents aged 50 to 74 are automatically sent the test…

  • Crime down in Mildura

    Crime down in Mildura

    THE number of criminal incidents in Mildura has fallen for the first time in a calendar year since the COVID-19 pandemic. There were 5904 criminal incidents recorded in the Mildura…

  • Shire approves future funds

    Shire approves future funds

    WENTWORTH Shire’s councillors have approved a recommendation to borrow money to finance future strategic land acquisitions. The decsion followed report presented to council at the February Ordinary Meeting where the…

  • Time to quit it

    Time to quit it

    TOBACCO store fire bombings have been a plague on Victoria for over two years. There have been more than 200 of them, one of which saw an innocent life lost.…